What is Thought Leadership and is it key to a strong corporate reputation?
The authors reveal their views, either from the position of an informed observer, such as the FT’s Ravi Mattu, writing about Apple; practitioners, such as serial entrepreneur Luke Johnson; or, from a corporate perspective, such as Nick Folland of Kingfisher discussing leadership on sustainability.
TLG reveals the results of the fifth TLG Index of Thought Leaders (UK). This offers insights into corporate reputation and the factors that drive it. The Index reveals the strongest brands and why they are strong, and TLG advises what weaker brands should do to build their reputation.