Infosys is India’s leading ‘Thought Leader’, according to a survey of influencers. A poll of directors at blue chip companies, newspaper editors and philanthropists commissioned by TLG Communications revealed that Infosys tops the list of brands ahead of the ‘most admired’ global thought leaders.
The Criminal Bar Association has called in public affairs support as the profession battles savage government cuts.
The CBA has turned to TLG for the brief, which also covers media relations. The Ministry of Justice has announced plans for major cuts to criminal legal aid and will consult on further cost-saving measures in the autumn.
Meanwhile, popular television series such as Rumpole of the Bailey and, more recently, Silks have represented criminal barristers as either drunks or bed-hopping cocaine users.
TLG media relations director Jonathan Oliver will lead the account. He said: ‘The reality is that criminal barristers are incredibly hard- working public servants.’
Infosys, Tata beat global majors to emerge as top brands in India
IT giant Infosys and salt-to-software conglomerate Tata have emerged as the top 2 brands in India, beating global majors like Google, Nokia and Facebook, in a new index.
According to TLG’s index of emerging market ‘Thought Leaders’, seven out of the top ten brands in India were indigenous firms.
TLG, in partnership with international research consultancy firm GlobeScan, launched the index wherein government ministers, directors of blue chip companies and newspaper editors were asked to identify corporate brands with the power to change the attitudes and behaviour of consumers, employees or politicians — defined as “Thought Leaders”.
Infosys and Tata have topped an index of corporate ‘Thought Leaders’ in India – defined as companies that change attitudes of customers, employees and stakeholders.
Apple, which headed similar UK & US lists, was the notable omission from India’s top 20, but Google, Nokia and Japan’s Suzuki made the grade. So what does it take to be an Indian ‘thought leader’?
Thanks to the legacy of decades of closed markets, Indian companies have a big lead over foreign rivals. Seven of the top 10 firms were Indian.
The index, compiled by TLG, a PR consultancy, was its first on emerging markets. Results came from surveys of Indian ‘opinion formers’, and included representatives from business, media and government.
TLG To Provide Severn Trent With Public Affairs Support Over Droughts
Severn Trent has asked TLG to provide public affairs support as the water industry faces growing pressure over its response to the worsening drought conditions.
Industry bosses were summoned to Whitehall last week by Environment Secretary Caroline Spelman to discuss plans for water restrictions after parts of Britain suffered their driest spring in 100 years.
Severn Trent, which serves eight million customers in the Midlands and Wales, has warned it might have to impose hosepipe bans, prompting criticism from trade unions.
The industry also faces the most fundamental reforms to the way it is regulated since privatisation more than 20 years ago. A white paper this autumn could herald the introduction of elements of competition in an industry dominated by regional monopolies.
Speaking last week, Spelman also said the white paper, due by the end of the year, would look at the rules for taking water from rivers.
TLG refused to comment on specifics, but confirmed the appointment by Severn Trent. Association of Professional Political Consultants records show Severn Trent previously used College Public Policy.
The latest APPC register confirms other water companies also have public affairs advisers in place. South West Water and Anglian Water are both using Edelman, while the All Party Water Group – funded by Anglian Water, Southern Water Services, United Utilities, Water UK, Wessex Water and others – uses Connect Communications.
India’s most powerful corporate brands are poised to challenge corporate titans of the West. Topping the list is tech giant Infosys while salt-to-steel conglomerate Tata is ranked second.
According to a survey by London-based TLG, which published its first ever Index of Thought Leaders conducted in an emerging market, notes that Apple, despite being a global brand, has not been able to crack the Indian market.
“One of the most eye-catching results is the absence of Apple from the Top 20. The Californian tech group, which came top in TLG’s most recent Thought Leaders’ reports in Britain and the US, only managed 40th place in the India index. Commentators have blamed Apple’s inability to crack India on its failure to adapt its business model to local tastes and budgets. Indian consumers can buy a new Tata Nano car for the same price as three Apple iPhones,” the survey said.
Apple fails to find place among top brands in India
Apple Inc, failed to find a place in a latest ranking of top 20 corporate brands in India, though it topped similar surveys in the US and UK.
While Indian-based companies Infosys Technologies and Tata Group topped the lists, Apple stood at the 40th position. Google India, Facebook, and Nokia are the only foreign companies to find a place in the top 10 list.
The TLG Communications, which conducted the survey, said there could be many reasons why Apple was finding to difficult to penetrate the Indian market, including the fact that India lacks 3G network.
The new ranking raises serious doubts about the failure of company’s strategy in one of the fastest-growing technology markets globally. Experts say that Apple fails to adapt its business model to local consumers.
The survey also said Infosys and Tata are the multinational companies with major investments in the US and UK. Also, they are emerging players in high-value sectors in the western markets.
The survey titled “Thought Leaders 2011” identifies the corporate brands that can change attitudes and behaviors of consumers, employees and other stakeholders.
Infosys, Tata Group ahead of Google & Facebook in Thought Leadership
BANGALORE: India’s homegrown firms Infosys and Tata Group rank higher than global giants like Google and Facebook, when it comes to thought leadership, according to a report by a UK-based consultancy firm.
TLG Communications’ BRIC Index of Thought Leaders 2011 highlights the most successful thought leaders, according to Indian opinion formers. Respondents to the research included company directors, newspaper editors, senior politicians and charity leaders.
While the country’s second largest IT services provider Infosys took the top slot in the list, that defines thought leaders as organisations or individuals that change attitudes and behaviours, Tata Group made it to second spot. Some of the other top ten thought leaders included L&T, Maruti-Suzuki and State Bank of India.
Amongst the global firms, Google made it to third spot, while Nokia came in sixth and Facebook took the eighth spot. In the US and UK, Apple took the top slot while Google came in second.
Apple fails to make cut of influential firms in India
Apple has failed to make the list of India’s most highly rated companies voted on by the country’s business leaders, raising fresh questions about the company’s strategy in one of the fastest-growing technology markets in the world.
Indian company directors, government ministers, charity leaders and newspaper editors were asked to identify companies they believed to be “thought leaders”, defined as businesses that change the attitudes and behaviour of customers, employees or other stakeholders.
A list of “top 20″ companies, ranked according to factors such as an ability to pioneer new ideas and communicate clearly, is peppered with homegrown Indian companies including Tata Group, Mahindra and drug company, Dr Reddy’s Laboratories.
Infosys Technologies, a technology services company headquartered in Bangalore, claims pole position on the league table; but Apple, which tops the same league in Britain and America, failed to make it into the Indian top 20.
The TLG consultancy, which commissioned the survey of over 300 opinion leaders, said there could be a number of reasons why Apple was struggling to crack India. Among the factors suggested by TLG were a lack of 3G network in India and a preference amongst Indian consumers for pre-paid phone cards, which does not fit well with Apple’s fixed contracts.
A year on from BP’s Deepwater Horizon fiasco, many lessons should now have been learned. From a PR perspective, they include the short-comings of the crisis comms effort and the leadership style of Tony Hayward.
Parallels are being drawn with Andrew Lansley and the communication of his plan for NHS reform. Both are learning a lesson in strategic leadership. Simply put, unless the ‘story’ is both accessible and credible, it will not be understood, let alone generate support. Hayward failed to build support at both local and national levels. Lansley has studiously courted vested interests, but ultimately failed to bring them on his journey.
He may always have been destined to fail given the nature of his reforms, while Hayward may never have pacified public opinion. However, both have seemingly aggravated their situations – Hayward spectacularly.
Ultimately, both did not successfully articulate their plans for their audience, instead surrendering the agenda to critical voices. When this happens, it is almost impossible to reverse media and public opinion. Lansley’s attempt to do so, by now engaging in a public listening exercise, shows shrewd judgement.
The key question may be whether the voter feels engaged enough to listen and able to understand his plans. If they are deaf to reform, he will need to think again.