TLG Index of Thought Leaders India 2013 – The Economic Times
The Economic Times 19/02/2013
The Economic Times 19/02/2013
The Economic Times - TLG Index of Thought Leaders India 2013
Megha Bahree
A new survey ranks the Tata Group as the most successful company in India, while Reliance Industries 500325.BY +2.11% ranks a low 29.
TLG Partners, a London-based consultancy that advises companies on how to build their reputation and shareholder value, on Monday released the India Index of Thought Leaders, a list of the 100 most successful and influential companies in India.
The list is topped by the Tata Group, which replaces Infosys Ltd. 500209.BY -0.18%, followed by Google India Maruti Suzuki India Ltd. 532500.BY -0.85% Apple leapt from number 40– a position it had in 2011, when the study was last carried out – to number four, even though it has minimal business in India. The Delhi Metro Rail Corp is a new entrant at number five. This state-owned company has won several plaudits for efficiently constructing a world class metro network connecting this vast city.
The list has Indian companies and a few global firms, as well as a few state owned companies. Indian conglomerates that make an appearance include the Aditya Birla Group (17) and the Mahindra Group 500520.BY +0.17% (10).
And though Forbes pegs Mukesh Ambani as the richest Indian, money alone clearly doesn’t translate into success and influence on this list as Reliance Industries comes in at 29, up from 31 in 2011.
“Size does not automatically equate to thought leadership potential,” said TLG founder Malcolm Gooderham. “We’ve seen this when we conducted surveys in America. GE does not fare well on the survey.”
A Reliance spokesman said he was not aware of the survey.
TLG outsourced the research to data firm Nielsen, which put together a panel of 100 people from four sectors: business, media, civil society and government.
Nielsen carried out its research in two steps over a 10 week period. In the first step, the panelists nominate companies that can qualify to be thought leaders. In the second step, panelists score these companies against TLG’s leadership criteria—integrity, influence and innovation.
Maruti Suzuki made it high up on the list despite having been hit by labor unrest for several weeks last year State Bank of India 500112.BY +0.14%, the country’s largest public sector bank by assets, ranked 6th, despite an increasing number of bad loansfor more than a year now. I.T. firms Wipro Ltd. 507685.BY +0.92% and Infosys Ltd., both of which have been struggling in the last few months to expand their business, also ranked high.
A TLG spokeswoman explained the study looked beyond the headlines: “What the Index results show is that these companies ultimately have very strong brands, which can withstand external shocks/debt crises/bad press etc. The brands are too strong to be defined by one or two bad events and their ability to still come out on top shows the importance of investing in your brand reputation.”
TLG has been carrying out this survey in the U.K. and the U.S. since 2007. It expanded this survey to emerging economies, starting with India in 2011, Brazil in 2012 and China this year. This is TLG’s second survey on India and it’s considering making this an annual list starting next year, a spokeswoman said.
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Royal Mint to Restart Production in India
James Crabtree
… The Mint’s move also comes at a time in which other widely recognised British brands have struggled to break into the top tier of India’s fiercely competitive market, according to research to be published later this week.
The study reveals that only one British business ranks in the top 20 most admired companies in India, with telecoms group Vodafone ranking 19th on the index published by TLG, a British consultancy.
India’s Tata conglomerate is the nation’s most admired business, the research suggests, but major UK investors including oil group BP and banks such as Barclays and HSBC failed to appear on the list.
Larger British businesses have suffered a number of setbacks in India in recent years, including Vodafone’s long-running $2.5bn tax dispute, and bureaucratic delays hitting BP’s oil and gas exploration efforts, in which it invested $7.2bn in 2011.
British banks have also endured a torrid period, with Barclays selling its retail operations after a period of unsuccessful expansion, while Royal Bank of Scotland has failed to find a buyer for its retail and commercial operations as it also tries to shrink its presence in the country.
The Index of India’s Thought Leaders study, which is based on interviews by research group Nielsen with more than 100 business and political leaders, also suggests Mr Cameron’s delegation may find India tougher to crack than other large Brics markets.
It suggests more than two-thirds of India’s 20 most admired companies are local rather than international businesses, including IT outsourcer Infosys and State Bank of India, compared with one-third in an equivalent previous study of the most admired companies in Brazil.
Por Cynthia Malta | De São Paulo
As quatro empresas mais influentes do Brasil têm sede nos Estados Unidos, forte presença na vida do consumidor e sua principal ferramenta é a internet. São elas Google, Apple, Microsoft e Facebook.
As quatro americanas foram apontadas numa pesquisa realizada pelo instituto inglês YouGov, em parceria com as consultorias Ideal e Thought Leadership Group (TLG). Foram ouvidas 200 brasileiros, considerados formadores de opinião, entre 26 de julho e 10 de setembro. O ranking, que deverá ser divulgado hoje, lista 100 companhias.
No grupo das 20 empresas mais influentes do país, há três públicas – Petrobras, Banco do Brasil e Correios. A forte presença de estatais é algo inédito nas pesquisas da TLG, que divulga um ranking anual na Europa há quatro anos; nos Estados Unidos desde 2010 e na Ásia desde o ano passado. Em geral, a presença do setor público é ínfima.
Boticário, Vale, Natura e TAM também integram a lista das 20 mais influentes. O fato de haver apenas sete companhias de capital nacional nesse grupo chamou a atenção dos pesquisadores. “É um forte indício de que as companhias verde-amarelas não são tão eficientes em lidar com sua reputação e influenciar seus mercados quanto suas rivais internacionais “, disse Ricardo Cesar, da consultoria Ideal. Nos rankings da Europa, dos EUA e da Ásia, a presença de companhias locais é muito maior (pelo menos metade do ranking), segundo a TLG.
Politicians, journalists and business leaders have accused UK corporates of being too narrowly focused on products and marketing online, and failing to build the deep consumer relationships that charities and NGOs have.
The findings come from a poll of more than 1,000 ‘opinion formers’ by Populus for TLGdigital, part of TLG Communications.
The survey revealed that 61 per cent of opinion formers believed corporates should be using online channels not just for sales and marketing, but also for promoting awareness of social issues.
Additionally, more than two-thirds of respondents said that they would be more likely to ‘trust’, ‘consult’ and do business with a company taking a leadership position on a social issue online.
‘Businesses need to go to another level to really engage people, meaning communication around issues and tapping into the values of different stakeholder groups,’ said Malcolm Gooderham, TLG’s founder and MD.
Ethical investment was the issue most likely to resonate with opinion formers, followed closely by healthy eating and encouraging greater charitable giving.
Read moreInfosys is India’s leading ‘Thought Leader’, according to a survey of influencers. A poll of directors at blue chip companies, newspaper editors and philanthropists commissioned by TLG Communications revealed that Infosys tops the list of brands ahead of the ‘most admired’ global thought leaders.
Read moreThe Criminal Bar Association has called in public affairs support as the profession battles savage government cuts.
The CBA has turned to TLG for the brief, which also covers media relations. The Ministry of Justice has announced plans for major cuts to criminal legal aid and will consult on further cost-saving measures in the autumn.
Meanwhile, popular television series such as Rumpole of the Bailey and, more recently, Silks have represented criminal barristers as either drunks or bed-hopping cocaine users.
TLG media relations director Jonathan Oliver will lead the account. He said: ‘The reality is that criminal barristers are incredibly hard- working public servants.’
Infosys, Tata beat global majors to emerge as top brands in India
IT giant Infosys and salt-to-software conglomerate Tata have emerged as the top 2 brands in India, beating global majors like Google, Nokia and Facebook, in a new index.
According to TLG’s index of emerging market ‘Thought Leaders’, seven out of the top ten brands in India were indigenous firms.
TLG, in partnership with international research consultancy firm GlobeScan, launched the index wherein government ministers, directors of blue chip companies and newspaper editors were asked to identify corporate brands with the power to change the attitudes and behaviour of consumers, employees or politicians — defined as “Thought Leaders”.
Read moreInfosys and Tata have topped an index of corporate ‘Thought Leaders’ in India – defined as companies that change attitudes of customers, employees and stakeholders.
Apple, which headed similar UK & US lists, was the notable omission from India’s top 20, but Google, Nokia and Japan’s Suzuki made the grade. So what does it take to be an Indian ‘thought leader’?
Thanks to the legacy of decades of closed markets, Indian companies have a big lead over foreign rivals. Seven of the top 10 firms were Indian.
The index, compiled by TLG, a PR consultancy, was its first on emerging markets. Results came from surveys of Indian ‘opinion formers’, and included representatives from business, media and government.
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