TLGd’s research revealed that Opinion Formers regard official websites as one of the most important sources of information on companies.
Corporate Web100 codifies what makes a good and bad corporate website; provides benchmarking system through a league table of FTSE100 companies; and offers insights to help businesses improve their online presence.
TLG has expanded into digital PR with the launch today of TLGdigital (TLGd), a new service to integrate online communications and online campaigns.
This will include turning corporate websites into proactive tools to build relationships with opinion formers and consumers and build grassroots advocate networks for corporate brands.
As part of the launch, TLGd commissioned a survey of opinion former attitudes about which businesses are best using the web to build their reputation and to identify the issues that companies can campaign on to boost brand reputation.
It found that businesses are falling behind NGOs in their use of the web as a means of mobilising support among elite audiences.
The survey reveals that a majority of opinion formers (61%) believe corporates should use online channels not just for sales and marketing but also for promoting awareness of social issues.
However, by a ratio of two to one, those surveyed believe that charities and other NGO communicators have a greater command of the internet and social media than their counterparts in the corporate world.
“TLGd will support clients by giving their in-house communications teams the skills and tools to build integrated leadership campaigns,” explained Malcolm Gooderham, MD of TLG.